Everyone who wants to be busy is busy.
But not everyone is productive.
Busy is simply a series of choices about how to spend the next minute.
Productive requires skill, persistence and good judgment. Productive means that you have created something of value.
Perhaps your self-created busy-ness is causing you to be less productive.
Source: Seth Godin
The first half of Bruce Springsteen’s autobiography makes some things abundantly clear:
He had no natural ability to play the guitar. In fact, after his first lessons, he quit, unable to play a note.
He had no singing talent. Every group he was part of needed a lead singer, and it wasn’t him.
And just about everyone dismissed him. Audiences walked out, his first agent simply stopped returning his calls and bandmates gave up and moved on.
He didn’t even know how to drive a car. Not only wasn’t he dating in high school, he wasn’t even cruising around town, being a charismatic rock star.
Talent is overrated. Skill is acquirable.
Showing up is something almost every creative leader has in common. In business, in the arts, in society. Consistently shipping the work, despite the world’s reaction, despite the nascent nature of our skill, despite the doubts.
And community is essential. The people you surround yourself with can reinforce your story, raise the bar and egg you on.
After the fact, the community becomes an integral part of your story of success. But first, you have to commit to the journey.
Source: Seth Godin
If you’re starting out as an entrepreneur or a freelancer or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?”
Some questions to help you get started:
In my experience, people skip all of these questions and ask instead: “What can I do that will be sure to work?” The problem, of course, is that there is no sure, and even worse, that you and I have no agreement at all on what it means for something to work.
source: seth godin
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups.
You already know the truth: can’t please all these groups at once. And you also probably realize that each of us with an idea to spread has a knee jerk default, the one we lean to without thinking. Many marketers are evangelical, focused on strangers at all costs… they’d rather convert a new customer than revisit an old one. A cubicle worker, on the other hand, might focus on no one but the boss, at the expense of broadening her platform.
Before you launch anything, run down the list. How can you optimize for the group you truly care about? How much is that optimization worth? (Hint: a new true fan is worth a thousand times as much as a slightly mollified critic).
source: seth godin
10,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever.
Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief moments of frenzied panic.
It’s not crazy to imagine that some people are better at one activity than another. There might even be a gulf between people who are good at each of the two skills. Thom Hartmann has written extensively on this. He points out that medicating kids who might be better at hunting so that they can sit quietly in a school designed to teach farming doesn’t make a lot of sense.
A kid who has innate hunting skills is easily distracted, because noticing small movements in the brush is exactly what you’d need to do if you were hunting. Scan and scan and pounce. That same kid is able to drop everything and focus like a laser–for a while–if it’s urgent. The farming kid, on the other hand, is particularly good at tilling the fields of endless homework problems, each a bit like the other. Just don’t ask him to change gears instantly.
Marketers confuse the two groups. Are you selling a product that helps farmers… and hoping that hunters will buy it? How do you expect that people will discover your product, or believe that it will help them? The woman who reads each issue of Vogue, hurrying through the pages then clicking over to Zappos to overnight order the latest styles–she’s hunting. Contrast this to the CTO who spends six months issuing RFPs to buy a PBX that was last updated three years ago… she’s farming.
Both groups are worthy, both groups are profitable. But each group is very different from the other, and I think we need to consider teaching, hiring and marketing to these groups in completely different ways. I’m not sure if there’s a genetic component or if this is merely a convenient grouping of people’s personas. All I know is that it often explains a lot about behavior (including mine).
Some ways to think about this:
Who are you hiring? Competing against? Teaching?
source: seth godin
The first stand is run by two kids. They use Countrytime lemonade, paper cups and a table. It’s a decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a dollar to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.
The other stand is different. The lemonade is free, but there’s a big tip jar. When you pull up, the owner of the stand beams as only a proud eleven year old girl can beam. She takes her time and reaches into a pail filled with ice and lemons. She pulls out a lemon. Slices it. Then she squeezes it with a clever little hand juicer.
The whole time that’s she’s squeezing, she’s also talking to you, sharing her insights (and yes, her joy) about the power of lemonade to change your day. It’s a beautiful day and she’s in no real hurry. Lemonade doesn’t hurry, she says. It gets made the right way or not at all. Then she urges you to take a bit less sugar, because it tastes better that way.
While you’re talking, a dozen people who might have become customers drive on by because it appears to take too long. You don’t mind, though, because you’re engaged, almost entranced. A few people pull over and wait in line behind you.
Finally, once she’s done, you put $5 in the jar, because your free lemonade was worth at least twice that. Well, maybe the lemonade itself was worth $3, but you’d happily pay again for the transaction. It touched you. In fact, it changed you.
Which entrepreneur do you think has a brighter future?
source: seth godin
